BCU341 / Communication

Syllabus

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M1: Principles of Effective Writing

Spellings
- 100 Most Misspelled Words in English
- Common Spelling Mistakes and Tips for Correcting Them
Web-Based Writing
- Writing for Online Audiences
- Best Practices for Writing Blogs, Articles, and Web Content
- Optimizing Content for Search Engines (SEO Basics)
Note Taking: Process & Techniques
- Effective Note-Taking Strategies
- Methods: Cornell Method, Mind Mapping, Outlining
- How to Organize and Review Notes for Better Retention

M2: Formal Letter Writing

Block Format
- Structure of a Block-Format Letter
- Key Components: Date, Address, Salutation, Body, Closing
- Examples and Practical Applications
Types of Letters
- Formal Letters: Business, Complaint, Request, Application
- Informal Letters: Personal, Friendly
- Letters of Recommendation, Resignation, Invitation
E-mail
- Structure of Professional Emails (Subject, Salutation, Body, Closing)
- Tips for Clear and Concise Email Communication
- Common Email Etiquette
Netiquette
- Guidelines for Proper Online Behavior
- Respectful and Professional Communication in Emails, Forums, and Social Media
- Avoiding Miscommunication in Digital Correspondence

M3: Business Memos

Format & Characteristics
- Structure of a Business Memo (Heading, Subject Line, Body, Conclusion)
- Tone and Language in Memos
- Use of Memos in Organizational Communication (Internal Communication)